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+340% REACH ↑ 98% SUCCESS 150+ CLIENTS GROWTH
🇰🇪 Based in Nairobi, Kenya

We Build Digital Experiences That Convert

Madshaq Digital PR Agency, crafting world-class websites, brands, and digital strategies for forward-thinking African businesses.

✦ Award-Winning Design

Pixels With Purpose. Speaking Designs.

Every website we create is meticulously crafted, visually stunning, lightning fast, and built to tell your brand story perfectly.

📊 Programmatic & Digital PR

Your Brand, Amplified Across Every Channel

From programmatic advertising to PR campaigns, SEO to social, we engineer visibility and explosive growth for your business.

0+Projects Delivered
0+Client Satisfaction %
0+Years in Business
0+Industry Awards
What We Do

Expert Digital Services
Built for Africa

All Services →
01
🎨

Web Design & Development

Stunning, responsive websites built from scratch. Every pixel deliberate, every interaction smooth, every load time fast.

02
📢

Digital PR & Communications

Strategic public relations campaigns that position your brand as the authority in your industry across all digital channels.

03
🎯

Programmatic Advertising

Automated, data-driven ad buying at scale, reaching the right audience at the right moment across display, video and native.

04
📈

SEO & Digital Marketing

Data-driven strategies to drive organic traffic, improve rankings, and deliver measurable ROI for your business.

05
📱

Social Media Management

Engaging content strategies and community management that turn followers into loyal customers and brand advocates.

06
🖌️

Brand Identity & Design

Logos, brand systems, and visual identities that are memorable, versatile, and built to stand out in competitive markets.

07
⚙️

E-Commerce Solutions

High-converting online stores with M-Pesa integration, built and optimised for the Kenyan digital market.

08
🌟

Influencer Marketing

End-to-end influencer campaigns — from talent selection and script development to execution and performance tracking across East Africa and beyond.

Madshaq team collaborating
Digital strategy session
8+YEARS
EXCELLENCE
Who We Are

Nairobi's Most Trusted Digital Agency

We're a focused team of designers and digital strategists headquartered in Nairobi, delivering globally competitive digital solutions for businesses across East Africa and beyond.

  • Lean, focused team delivering premium creative and technical work
  • Proven track record across fintech, health, NGO, retail & hospitality
  • Full-service agency: design to deployment to ongoing growth
  • Local understanding, international design standards
Meet Our Team →
Portfolio

Work That Speaks For Itself

View All →
E-Commerce

NairobiMart Relaunch

Web App

Savannah Finance Dashboard

Brand Identity

KiliBrews Coffee Brand

How We Work

Our Proven 4-Step Process

01
🔍

Discovery & Strategy

We deep-dive into your business, audience, and goals to craft a digital strategy aligned with your vision.

02
✏️

Design & Prototype

Our designers create wireframes and high-fidelity mockups, iterating until every detail is perfect.

03

Build & Test

Clean code, thorough testing, cross-device checks, we build robust digital products that actually work.

04
🚀

Launch & Grow

We go live, then keep growing, SEO, analytics, optimisation, and ongoing support to scale your results.

Client Stories

Trusted By Kenya's Finest Brands

"

Madshaq transformed our online presence completely. Our website traffic tripled in 3 months and we're converting leads at an incredible rate. They understood our brand from day one.

AW
Amina Wanjiku
CEO, Savannah Organics
"

The team at Madshaq are true professionals. They delivered our e-commerce platform ahead of schedule, with M-Pesa integration that works flawlessly. Absolutely exceptional work.

JO
James Odhiambo
Founder, NairobiMart
"

Working with Madshaq was a game-changer. Their digital PR strategy got us featured in major media outlets and our donor engagement increased by 200%. Truly remarkable.

FK
Fatuma Kimani
Director, Green East Africa

Ready to Build Something
Extraordinary? Let's Talk.

Start Your Project →
What We Offer

Comprehensive Digital Services
for Modern Brands

From concept to conversion, end-to-end digital solutions tailored for African businesses competing on the world stage.

🎨

Web Design & Development

We create visually stunning, high-performance websites that reflect your brand identity and convert visitors into customers. Every site is mobile-first, SEO-ready, and built for speed across all devices.

UI/UX DesignReact / Next.jsWordPressShopify
📢

Digital PR & Communications

Strategic storytelling and media relations to amplify your brand's voice. We secure features in top publications, manage your reputation, and shape narratives that matter to your audience.

Media RelationsPress ReleasesCrisis CommsInfluencer PR
📈

SEO & Digital Marketing

Data driven SEO strategies and paid media campaigns that deliver measurable growth. We optimise for East African markets while keeping global best practices at the core of everything we do.

Technical SEOGoogle AdsContent StrategyAnalytics
📱

Social Media Management

We manage your social presence with consistent, engaging content — building communities and turning followers into customers across Facebook, Instagram, X, LinkedIn, and TikTok.

Content CreationCommunity MgmtPaid SocialAnalytics
🖌️

Brand Identity & Design

Comprehensive brand identities including logos, colour systems, typography, and brand guidelines. We create brands that are memorable, versatile, and built to stand out in competitive markets.

Logo DesignBrand GuidelinesStationeryPackaging
⚙️

E-Commerce Solutions

High-converting online stores optimised for the Kenyan market. Full M-Pesa integration, Airtel Money, and card payment gateways. From launch to scale, we've got every step covered.

M-Pesa IntegrationWooCommerceShopifyCustom Builds

Not Sure Which Service
You Need? Let's Chat.

Get Free Consultation →
Our Story

Built in Nairobi.
Competing Globally.

A team of dreamers, builders, and strategists who believe African businesses deserve world-class digital experiences.

Our Mission

We Exist to Elevate African Brands

Founded with a simple belief, businesses in Kenya and across East Africa deserve the same calibre of digital expertise as companies in London or New York.

Today we're a lean, driven team of designers and digital strategists, united by a passion for excellent craft and a deep understanding of the African market. Small team, big results.

Madshaq at work
Our Values

What Drives Everything We Do

Execution Excellence

We don't just plan — we deliver. On time, on brief, and above expectation. Every single time.

🌍

Africa First

We design for our market, understanding local cultures, payment systems, and consumer behaviours intimately.

🔮

Innovation Always

We stay ahead of digital trends so our clients are always building for tomorrow, not yesterday.

The Team

The Brilliant Minds Behind the Magic

Team member

Coming Soon

CEO & Creative Director

Visionary leader driving world-class digital design and strategy for brands across East Africa.

Team member

Coming Soon

Digital Strategist

Passionate digital strategist delivering measurable growth and exceptional results for every client.

🚀  Our team is growing — we're hiring talented people who are passionate about digital excellence in Africa.

Want to Work With
This Incredible Team?

Get in Touch →
Our Portfolio

Work That Moves the Needle

A selection of projects we're proudest of from e-commerce platforms to fintech dashboards and NGO campaigns.

E-Commerce

NairobiMart Platform

Web App

Savannah Finance

Branding

KiliBrews Identity

Digital PR

Green East Africa Campaign

Programmatic

Safaricom Reach Campaign

E-Commerce

Kente Fashion Store

Want Results Like These
For Your Business?

Let's Start →
Insights & Ideas

The Madshaq Digital Journal

Thought leadership, digital trends, and practical guides from our experts in Nairobi.

Web Design · May 12, 2026 · 6 min read

Why Your Kenyan Business Needs a Mobile-First Website in 2026

With over 90% of Kenyan internet users accessing the web via mobile, mobile-first isn't optional, it's survival.

Read Article →
Digital PR · April 28, 2026 · 8 min read

How to Get Your Brand Featured in Nairobi's Top Media Outlets

A practical guide to pitching journalists and getting press coverage that actually drives traffic.

Read Article →
SEO · April 10, 2026 · 5 min read

Local SEO for East African Businesses: A Complete 2026 Guide

Rank higher in Nairobi, Mombasa, and across East Africa with tactics built for our market.

Read Article →
Programmatic · March 22, 2026 · 7 min read

Programmatic Advertising in Africa: Opportunities, Platforms & Pitfalls

Everything brands in East Africa need to know before launching their first programmatic campaign.

Read Article →
Branding · March 8, 2026 · 4 min read

5 Kenyan Brands Absolutely Nailing Their Digital Identity

Inspiration from local brands setting the gold standard for visual identity in East Africa.

Read Article →
Social Media · Feb 19, 2026 · 6 min read

Instagram vs TikTok: Which Platform Should Your Brand Be On in Kenya?

We break down demographics, engagement rates, and ROI of Kenya's two fastest-growing platforms.

Read Article →
Get In Touch

Let's Build Something Great Together

Ready to take your digital presence to the next level? Drop us a message and we'll get back within 24 hours.

Talk to Our Team

Whether you have a brief ready or just an idea, we love hearing from ambitious brands. No project is too big or too small.

📍
LocationKrishna Centre, 2nd Floor, Nairobi, Kenya
📞
Phone+254 714 003 942
🕐
Working HoursMonday – Friday: 8:00am – 6:00pm EAT
or
Chat on WhatsApp
🎨
Service

Web Design & Development
That Converts

We don't just build beautiful websites — we engineer digital experiences that turn visitors into customers. Every pixel is intentional, every interaction smooth, every load time optimised.

UI/UX DesignReact / Next.jsWordPressShopifyMobile-FirstSEO-Ready
What's Included

Everything Your Website Needs to Succeed

🎯

Custom UI/UX Design

Bespoke designs built around your brand and your users — not templates. Wire-framed, prototyped, and refined before a single line of code is written.

Performance-First Development

Fast-loading, clean-coded websites that score high on Core Web Vitals and keep your bounce rates low and conversions high.

📱

Mobile-First & Responsive

Designed for mobile users first — the 90%+ of Kenyan internet users who browse on their phones — then scaled beautifully to desktop.

🔍

SEO Architecture

On-page SEO baked in from day one: clean URL structures, schema markup, fast load times, and metadata optimised for East African search.

🛒

E-Commerce Integration

Full online store capabilities with M-Pesa, Airtel Money, and card payment integrations built natively into your website.

🔧

CMS & Training

We hand over a site you can manage yourself. Full CMS setup, content training, and documentation so your team stays in control.

Why Madshaq

Built for Africa, Competitive Globally

We understand the Kenyan market — slow connections, mobile-first behaviour, M-Pesa dependency — and we build for it. But we never compromise on global design standards.

  • Average site speed score above 90 on Google PageSpeed
  • All sites pass Core Web Vitals from launch day
  • Full handover with training, documentation & 30-day support
  • Ongoing maintenance packages available
60+Sites Launched
98%Client Satisfaction
Avg Traffic Growth
Web design process
Our Process

From Brief to Launch in 4 Steps

01

Discovery

We learn your brand, goals, audience, and competitors inside out.

02

Design

Wireframes and high-fidelity mockups — iterated until perfect.

03

Build & Test

Clean code, cross-device testing, and performance optimisation.

04

Launch & Support

Go live with confidence — we stay close for the first 30 days.

FAQ

Common Questions

A standard brochure site takes 3–5 weeks. E-commerce platforms typically run 6–10 weeks depending on the number of products and integrations required.

Both — we recommend WordPress or Webflow for content-heavy sites that need easy management, and custom React/Next.js for high-performance web apps. We'll advise what's right for your specific needs.

Absolutely. We do full redesigns and also incremental improvements. We'll audit your current site first and present a clear recommendation.

All quotes include design, development, basic SEO setup, mobile responsiveness, one round of revisions, launch support, and a 30-day post-launch period. Hosting and domain are separate unless agreed otherwise.

Ready for a Website That
Actually Works Hard for You?

Get a Free Quote →
📢
Service

Digital PR That Gets Your
Brand Talked About

Strategic media relations, reputation management, and brand storytelling that positions you as the authority in your industry — across print, digital, and broadcast.

Media RelationsPress ReleasesCrisis CommsThought LeadershipReputation Management
What's Included

Full-Spectrum PR Services

📰

Media Relations

Direct relationships with editors and journalists at Kenya's top publications — Business Daily, Nation, Standard, and leading digital outlets.

✍️

Press Releases & Copywriting

Compelling press releases, media pitches, and thought leadership articles written to get published — not ignored.

🛡️

Crisis Communications

Rapid-response crisis management to protect your brand's reputation when things go wrong. Available 24/7 for clients on retainer.

🎙️

Thought Leadership

Positioning your executives as industry voices through op-eds, speaking opportunities, podcast appearances, and expert commentary.

📊

PR Measurement & Reporting

Monthly coverage reports with AVE tracking, sentiment analysis, and share-of-voice metrics so you know exactly what your PR is worth.

🌍

Pan-African Reach

Media relationships across East and West Africa — ideal for brands expanding beyond Kenya into Uganda, Tanzania, Rwanda, Nigeria, and Ghana.

PR campaign
Why Madshaq

The Relationships That Get You Coverage

PR is about relationships. We've spent years building genuine connections with East Africa's most influential journalists, editors, and media houses — so your story lands in front of the right people.

  • Active relationships with 200+ journalists across East Africa
  • 95% press release publication rate on major campaigns
  • Average 200% increase in brand mentions within 3 months
  • Monthly detailed coverage and sentiment reports
200+Media Contacts
500+Placements Secured
95%Publication Rate
Our Process

How We Amplify Your Brand

01

Brand Audit

We assess your current reputation, coverage, and brand positioning.

02

Strategy

A 90-day PR plan with key messages, target outlets, and story angles.

03

Outreach

Targeted pitching to the right journalists at the right publications.

04

Report & Refine

Monthly performance reports with next-cycle strategy refinement.

FAQ

Common Questions

For reactive news stories, we can pitch and secure coverage within 24–48 hours. For planned campaigns, we typically see first placements within 2–3 weeks of campaign launch.

Both. Monthly retainers are ideal for ongoing reputation management and consistent media presence. Project-based engagements work well for product launches, events, and crisis situations.

No ethical PR agency can guarantee editorial coverage — that's the difference between PR and advertising. However, our relationships and track record mean we consistently deliver strong results.

Ready to Get Your Brand
Into the Conversation?

Start a PR Campaign →
🎯
Service

Programmatic Advertising.
Precision at Scale.

Automated, data-driven ad buying that reaches your exact audience across display, video, connected TV, and native — at the lowest possible cost-per-result.

DSP ManagementReal-Time BiddingDisplay & VideoAudience SegmentsDMP IntegrationConnected TV
What's Included

End-to-End Programmatic Management

🖥️

DSP Campaign Management

Full management across leading DSPs — DV360, The Trade Desk, and regional platforms — optimised daily for your KPIs.

👥

Audience Segmentation

First-party data integration, look-alike modelling, and behavioural targeting to reach users who are primed to convert.

📺

Display, Video & CTV

Multi-format campaigns across banner display, pre-roll video, connected TV, and native placements across Africa's top publisher networks.

🔄

Retargeting & Remarketing

Re-engage website visitors, app users, and past customers with precision retargeting sequences that drive return conversions.

📉

Bid Optimisation

Real-time bid management to maximise reach while minimising wastage — we continuously optimise to drive your CPM and CPA down.

📋

Transparent Reporting

Weekly dashboards showing impressions, reach, frequency, CTR, conversions, and ROAS — all in plain language, no jargon.

Why Madshaq

The Only Agency in Nairobi Truly Fluent in Programmatic

Most agencies in East Africa resell programmatic without really understanding it. Our team has hands-on DSP experience and uses data — not guesswork — to run campaigns that actually deliver.

  • Certified across Google DV360 and The Trade Desk
  • Average 340% uplift in brand reach within 60 days
  • Real-time optimisation — we check campaigns daily, not weekly
  • Full brand-safety controls and fraud protection built in
340%Avg Reach Uplift
60%Lower CPM vs Direct
Average ROAS
Programmatic advertising dashboard
Our Process

From Brief to Bidding in 4 Steps

01

Audience Planning

We define your target segments using first-party data and market research.

02

Campaign Setup

DSP configuration, creative trafficking, and pixel implementation.

03

Launch & Optimise

Daily bid management and creative rotation to maximise performance.

04

Report & Scale

Weekly reports with insights and recommendations to scale what works.

FAQ

Common Questions

We recommend a minimum media budget of KES 150,000/month to generate statistically meaningful data for optimisation. However, we can run test campaigns from KES 50,000 to prove the model before scaling.

Yes — East Africa has excellent programmatic inventory through regional and global supply-side platforms. We have direct relationships with local publishers and access to pan-African DSP inventory.

Google Ads only reaches inventory within Google's network. Programmatic accesses thousands of publisher sites, apps, streaming platforms, and digital-out-of-home screens simultaneously — with far more sophisticated audience targeting.

Ready to Reach the Right
Audience at Scale?

Launch a Campaign →
📈
Service

SEO & Digital Marketing
That Grows Your Business

Data-driven search optimisation and paid media strategies that put your brand at the top of Google — and keep it there. Built specifically for East African markets.

Technical SEOGoogle AdsContent StrategyLink BuildingAnalyticsLocal SEO
What's Included

Comprehensive SEO & Paid Media

🔧

Technical SEO Audit

Full crawl of your website identifying all technical issues affecting rankings — from page speed to broken links to crawl errors.

📍

Local SEO

Dominate local search in Nairobi, Mombasa, Kisumu, and beyond. Google Business Profile optimisation, local citations, and review management.

✍️

Content Strategy & Creation

Keyword-optimised content that ranks and reads brilliantly — blog posts, landing pages, and pillar content built for East African audiences.

🔗

Link Building

White-hat link acquisition from authoritative Kenyan and African domains to boost your domain authority and search rankings sustainably.

💰

Google Ads (PPC)

Search and display campaigns structured for maximum quality score and minimum cost-per-click — managed by certified Google Ads specialists.

📊

Analytics & Reporting

GA4 setup, conversion tracking, and monthly performance reports showing exactly how organic and paid channels are contributing to revenue.

SEO analytics
Why Madshaq

We Know East African Search

SEO in Kenya is different. Local search intent, Swahili keywords, mobile browsing patterns — we understand the nuances that generic SEO agencies miss entirely.

  • Average 3× organic traffic growth within 6 months
  • Specialised in Nairobi, Mombasa, and pan-African local SEO
  • Google Analytics 4 certified team
  • No black-hat tactics — sustainable, penalty-free growth only
Avg Traffic Growth
6moTo See Results
80+Keywords Ranked #1
Our Process

The SEO Roadmap

01

Audit & Research

Technical audit, competitor analysis, and keyword research.

02

On-Page Optimisation

Fix technical issues and optimise all on-page SEO elements.

03

Content & Links

Publish optimised content and build authoritative backlinks.

04

Track & Grow

Monthly reporting with continuous strategy refinement.

FAQ

Common Questions

SEO is a long-term investment. Most clients see meaningful ranking improvements within 3–4 months, with significant traffic growth from month 6 onwards. We're transparent about this from day one.

Yes. We understand the value of Swahili keywords in the Kenyan market and can develop bilingual content strategies targeting both English and Swahili search queries.

Absolutely. We manage Google Search, Display, and Performance Max campaigns. We can take over existing accounts or set up new ones from scratch.

Ready to Rank Higher
and Grow Faster?

Get an SEO Audit →
📱
Service

Social Media That Builds
Real Communities

Consistent, engaging content and smart community management that transforms your social channels into a genuine business asset — driving brand love, leads, and loyal customers.

Content CreationCommunity ManagementPaid SocialInstagramTikTokLinkedIn
What's Included

Complete Social Media Management

🗓️

Content Calendar & Strategy

Monthly content calendars aligned to your brand voice, business goals, and trending topics relevant to your Kenyan audience.

🎬

Creative Content Production

Scroll-stopping graphics, Reels, TikToks, and carousels produced in-house — designed to perform on each specific platform.

💬

Community Management

Daily comment moderation, DM responses, and proactive engagement to build a loyal, active community around your brand.

💸

Paid Social Advertising

Meta, TikTok, and LinkedIn ad campaigns — from audience building to conversion — managed by certified social advertising specialists.

📊

Analytics & Insights

Monthly performance reports with reach, engagement, follower growth, and paid campaign metrics — plus actionable next-month recommendations.

🔥

Trending & Reactive Content

We keep a close eye on Kenyan Twitter, trending topics, and cultural moments — ready to create timely reactive content that goes viral.

Why Madshaq

We Speak Kenyan Social Media

Social media in Kenya moves fast and has its own culture, humour, and language. We understand Kenyan Twitter, the local meme ecosystem, and what resonates with audiences from Nairobi to Kisumu.

  • Average 250% follower growth in the first 6 months
  • 4× higher engagement than industry average
  • Same-day reactive content for trending topics
  • 24hr community management for clients on full-service retainer
250%Avg Follower Growth
Engagement Rate
6Platforms Covered
Social media management
Our Process

How We Manage Your Socials

01

Audit & Strategy

Full audit of your existing channels and a 90-day social strategy.

02

Content Planning

Monthly calendar built and approved 2 weeks before posting.

03

Publish & Engage

Content goes live at optimal times with active community management.

04

Report & Improve

Monthly performance review and strategy adjustment.

FAQ

Common Questions

We manage Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and YouTube. Most clients start with 2–3 platforms and expand as results grow.

We create everything — graphics, captions, short-form video, and copy. We'll do an onboarding session to capture your brand voice and any product/service specifics we need.

Yes. Paid social management is available as an add-on or as part of our full social media packages. We manage Meta Ads, TikTok Ads, and LinkedIn Ads.

Ready to Build a Social Media
Presence That Actually Converts?

Get a Social Media Proposal →
🖌️
Service

Brand Identity That
People Remember

We craft bold, distinctive brand identities that tell your story at a glance. Logos, systems, and visual languages built to stand out in East Africa's most competitive markets.

Logo DesignBrand GuidelinesTypographyColour SystemsStationeryPackaging
What's Included

Full Brand Identity System

✏️

Logo Design

Multiple logo concepts developed from your brief, refined through rounds of feedback into a mark that is versatile, timeless, and distinctly yours.

🎨

Colour & Typography System

A complete visual language — primary and secondary palettes, type pairings, and usage rules that ensure consistency across every touchpoint.

📖

Brand Guidelines Document

A comprehensive brand book your team can follow — covering logo usage, colour rules, typography, imagery style, tone of voice, and do's and don'ts.

📄

Stationery & Business Cards

Print-ready stationery suite: business cards, letterheads, email signatures, and presentation templates that look as good in print as on screen.

📦

Packaging Design

Product packaging and label design that stands out on shelves and in Kenyan retail environments — from supermarkets to market stalls.

🖼️

Brand Rollout Assets

Social media templates, presentation decks, and digital assets so your new brand is ready to launch across all channels on day one.

Brand design
Why Madshaq

Design That Speaks to Your Market

Great branding isn't just aesthetics — it's strategy. We research your market, competitors, and customers before a single concept is sketched. The result is a brand with purpose, not just personality.

  • Strategy-first approach — brand positioning before design begins
  • Minimum 3 distinct concepts presented at first round
  • All files delivered in every format: AI, EPS, SVG, PNG, PDF
  • Free 30-day design support after brand launch
40+Brands Created
3Concepts Per Round
100%File Format Coverage
Our Process

From Discovery to Brand Launch

01

Brand Discovery

Workshop to define your positioning, values, audience, and personality.

02

Concept Design

3 distinct logo and visual identity directions presented for review.

03

Refine & Develop

Chosen direction refined and extended into a full brand system.

04

Deliver & Launch

Complete brand guidelines and all files delivered, ready to launch.

FAQ

Common Questions

A full brand identity from discovery to final delivery typically takes 4–6 weeks. Logo-only projects can be completed in 2–3 weeks.

Yes — we do both full rebrands and brand refresh projects. We'll audit your current identity and recommend whether a refresh or full rebrand is the right approach.

You do. Full ownership of all final approved designs and files is transferred to you on final payment. We retain the right to display the work in our portfolio unless agreed otherwise.

Ready to Build a Brand
You're Proud Of?

Start Your Brand Project →
⚙️
Service

E-Commerce Built for
the Kenyan Market

High-converting online stores with M-Pesa, Airtel Money, and card payment integration — built to sell more, load fast, and scale with your business.

M-Pesa IntegrationWooCommerceShopifyCustom BuildsAirtel MoneyInventory Management
What's Included

Everything Your Online Store Needs

📲

M-Pesa & Mobile Money Integration

Native M-Pesa STK Push, Airtel Money, and T-Kash integration — the payment methods 80%+ of your Kenyan customers prefer.

🛒

Conversion-Optimised Design

Every element — from product pages to checkout flow — designed to minimise friction and maximise add-to-cart and purchase rates.

📦

Inventory & Order Management

Full backend inventory management, order processing, and fulfilment tracking so you always know what you have and where orders are.

🔒

Security & PCI Compliance

SSL certificates, PCI-compliant payment processing, and security hardening to protect your customers' data and your store's reputation.

📱

Mobile-First Shopping Experience

Optimised for Kenya's mobile shoppers — fast-loading product pages, one-thumb checkout, and mobile-friendly navigation throughout.

📊

E-Commerce Analytics

GA4 e-commerce tracking, conversion funnels, cart abandonment analysis, and revenue attribution so you know exactly what's selling and why.

Why Madshaq

E-Commerce That Actually Sells in Kenya

We've built and launched over 20 e-commerce stores in Kenya — and we understand the unique challenges: M-Pesa integration complexity, delivery logistics, and the mobile-first shopping behaviour of Kenyan consumers.

  • 20+ Kenyan e-commerce stores launched successfully
  • Average checkout completion rate 65% above industry norm
  • Full M-Pesa, Airtel Money & card gateway integration
  • Post-launch marketing support available
20+Stores Launched
65%Higher Conversions
3Payment Gateways
E-commerce
Our Process

From Product List to First Sale

01

Platform Selection

We recommend the right platform (Shopify, WooCommerce, or custom) for your needs and budget.

02

Design & Build

Custom store design with payment gateway and delivery integrations.

03

Test & Load

Full end-to-end testing including payment flows and product uploads.

04

Launch & Market

Go live with a launch marketing plan to drive your first customers.

FAQ

Common Questions

It depends on your needs. Shopify is faster to launch and easier to manage but has monthly fees. WooCommerce (on WordPress) is more flexible and has lower ongoing costs but requires more management. We'll recommend the right fit for you.

Yes — we integrate the Safaricom Daraja API for M-Pesa STK Push payments directly into your store checkout. Customers pay with M-Pesa just like any other transaction — no redirects, no friction.

We can refer you to trusted photographers in Nairobi who specialise in e-commerce product photography. For certain projects we also offer basic product image editing as part of the setup.

Ready to Launch Your
Online Store in Kenya?

Get a Store Quote →
🌟
Service

Influencer Marketing
Done Properly. End to End.

From discovering the perfect creators for your brand to scripting, executing, and tracking every campaign — we handle the entire influencer marketing process so you don't have to.

Influencer SelectionScript DevelopmentCampaign ExecutionPerformance TrackingUGC StrategyNano to Macro
What's Included

Full-Service Influencer Management

🔍

Influencer Research & Vetting

We identify the right creators for your brand — analysing audience demographics, engagement rates, brand alignment, and audience authenticity to eliminate fake followers.

📝

Script & Brief Development

We write compelling creative briefs and scripts that give influencers clear direction while leaving room for their authentic voice — the sweet spot that makes campaigns work.

🤝

Negotiation & Contracts

We handle all talent negotiations, rate benchmarking, and contract management — protecting your brand legally and ensuring fair, market-rate deals.

🎬

Campaign Execution & Management

Full end-to-end campaign management — briefing talent, reviewing content before posting, managing schedules, and ensuring brand guidelines are followed throughout.

📊

Performance Tracking & Reporting

Real-time campaign tracking across reach, impressions, engagement, link clicks, story views, and conversions — with a full post-campaign report and learnings for next time.

🎯

UGC Strategy

We structure campaigns to generate high-quality user-generated content that you own and can repurpose across your own channels — maximising campaign longevity.

Influencer marketing campaign
Why Madshaq

We Know Kenya's Creator Ecosystem

We've built genuine relationships with Kenya's top content creators — from nano-influencers with hyper-engaged niche communities to macro talent with national reach. We know who delivers results and who doesn't.

  • Vetted network of 500+ creators across Kenya and East Africa
  • Average 5× higher engagement than brand-owned content
  • All content reviewed and approved before it goes live
  • Full UGC rights negotiated and documented in every contract
500+Creator Network
Engagement vs Brand Content
100%Content Pre-Approved
Our Process

From Brief to Viral in 4 Steps

01

Brief & Talent Selection

We learn your goals and identify the perfect creators from our vetted network.

02

Script & Brief Development

Creative briefs and scripts written, reviewed, and approved by your team.

03

Execution & QA

Influencers create content — we review before it goes live, every time.

04

Track & Report

Live campaign tracking and a comprehensive post-campaign performance report.

FAQ

Common Questions

It depends on your goals. Nano (1k–10k followers) and micro-influencers (10k–100k) typically drive higher engagement and conversion. Macro influencers (100k+) are better for broad awareness. We usually recommend a mix.

Yes — we have creator relationships across East Africa (Uganda, Tanzania, Rwanda) and a growing West Africa network for brands wanting pan-African reach.

You approve all content before it goes live. We develop detailed creative briefs and scripts to guide the influencer, then share drafts/proofs with you before posting. Nothing goes live without your sign-off.

Primarily Instagram, TikTok, YouTube, and X (Twitter). We match platform selection to where your target audience spends their time — and where the influencer's audience is most engaged.

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Best Content Creators?

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